Serving Your Customers With Mobile Marketing

Is your company Web site easily browsed by mobile devices like phones and BlackBerrys? If not, you may want to do something about that — soon.

Mobile_MarketingJust maintaining your Web site may seem daunting enough. But there’s reason to start planning ahead to the next frontiers of Internet usage. All signs suggest that online browsing will be done increasingly by mobile phone.

A July report by Nielsen Mobile showed that 15.6% of U.S. subscribers “actively use” the mobile Internet – that is, use the Internet services on their mobile device at least once a month. And that number is rising quickly as more carriers bundle their voice plans with plans that offer Internet usage.