Questions for Yahoo's Head of Mobile Advertising and Publishing

Yahoo may not have its own mobile OS or branded phone like Google, but its mobile offerings -- such as Yahoo Go, OneSearch, and OneConnect on the iPhone -- reach millions of users worldwide.

At the helm of Yahoo's advertising initiatives is David Katz. Appointed in June, Katz has overseen the launch of a search and display ad partnership with AT&T and one with T-Mobile. ClickZ talked to him last week about Yahoo's mobile progress and its plans for 2009.

Q. What has happened in the two months since you took over?

A.We've had a busy couple of months in terms of what we've accomplished. We launched a mobile search and display partnership with AT&T. We launched partnerships in Asia as well [with carriers in Malaysia and India].

On the product side, our big [news] is the launch of rich media ads in the Yahoo Go product. The challenge was most phones don't have Flash support. With Yahoo Go we can control the media experience. A great set of brands can get excited about [the ad offering], with recent campaigns from Ford, Mountain Dew, Nationwide, and we just launched with the Sci-Fi Channel.