Why Talk When You Can Text?
Text messaging overtakes mobile voice calls.
The average mobile subscriber in the US sent and received more SMS text messages than mobile telephone calls during Q2 2008, according to Nielsen. This was the second consecutive quarter in which the average number of text messages was significantly higher than the average number of phone calls.
John du Pre Gauntt, senior analyst at eMarketer explained that communicating by text was close to having a conversation, and noted that marketers could embed links to pop text sessions into other media (click-to-map, click-to-call, click-to-video).
"The biggest mistake for marketers is to confuse texting by users over age 35 with asynchronous e-mail. If we look at text/Twitter and IM, there is a lot of value to textual communication that comes closer to—but is not the same as—synchronous voice communications. Marketers engaging with text still need to master the art of conversation," Mr. Gauntt continued.
Revenues from all ad-supported messaging in North America will approach $4 billion by 2011.
The average mobile subscriber in the US sent and received more SMS text messages than mobile telephone calls during Q2 2008, according to Nielsen. This was the second consecutive quarter in which the average number of text messages was significantly higher than the average number of phone calls.
John du Pre Gauntt, senior analyst at eMarketer explained that communicating by text was close to having a conversation, and noted that marketers could embed links to pop text sessions into other media (click-to-map, click-to-call, click-to-video).
"The biggest mistake for marketers is to confuse texting by users over age 35 with asynchronous e-mail. If we look at text/Twitter and IM, there is a lot of value to textual communication that comes closer to—but is not the same as—synchronous voice communications. Marketers engaging with text still need to master the art of conversation," Mr. Gauntt continued.
Revenues from all ad-supported messaging in North America will approach $4 billion by 2011.
posted by Ellie Hernandez at
7:44 AM
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