Mobile Ads Might Work with Teens

Their attention has a price

Nearly one-half of teen mobile phone users in the US said they would be at least somewhat interested in accepting mobile ads, as long as they got something in return, according to a September 2008 study conducted by Harris Interactive for mobile trade group CTIA.

For the past three years, Synovate has surveyed mobile phone users in the US on behalf of the Mobile Marketing Association. Each year, at least three-quarters of respondents said they were not interested in mobile marketing.