Who are the Advanced Amateur Photo Users

From iqReport by KenRadio
20% of digital camera owners use their digital camera for artistic purposes, for moonlighting job, or to master photography skills, according to a study by Photo Marketing Association. This segment of photo customers is called the advanced amateur or prosumer segment and has been generating much of the business at camera stores around the country for many years. Many advanced amateurs are possible candidates looking to enter the studio photography business at some point, as well. Digital advanced amateur customers were 20% more likely to purchase a camera in 2006. They were also more likely to make that purchase at a camera store when compared to the typical consumer. One important thing to remember when servicing the advanced amateur market is they value top quality in equipment and printing, appreciate the advanced knowledge of photo retail employees. Finally, finding advanced amateur customers is not done through demographics. This segment is comprised of customers of all ages and household types. To reach advanced amateurs, retailers need to look into cross promotions, internet forums, competitions, and events.

Get In Now, Yahoo Goin' Mobile Panelists Urge Marketers

by Tameka Kee, Wednesday, May 23, 2007 6:00 AM ET

VODAFONE IS SLATED TO LOWER the price barrier for mobile Web users in Europe this June--with flat fee pricing that will allow them to browse as much as they want from their phone, and create a wealth of opportunity for advertisers.

That announcement was one of a number of industry "tipping points" touted at the Yahoo "Goin' Mobile" Summit, and the message to marketers about the future of mobile advertising was loud and clear--get in now, and do it right!

Consumers Want to Share Camera Phone Pix

Published: 5/8/2007 9:35:07 AM

As the consumer shift toward mobile camera phones becomes more apparent, so does the consumer’s expectations of a sharing service for the images captured on their phones. According to a survey of 500 U.S. consumers conducted by mobile imaging technology provider Ontela, consumers are frustrated by the difficulty in accessing their camera phone pictures and putting them to use.

Ontela ran a test to determine users’ ability to transfer photos from their camera phone to a popular online photo sharing service, and a whopping 75 per cent were unable to accomplish the task using their current phone!

The Seattle, WA-based company reported that 40 per cent of respondents said they would consider changing wireless service providers if the new carrier offered a seamless photo sharing experience. Eighty-six per cent said they would search for a carrier-based photo sharing service that offered a “seamless, click-free sharing experience”; and 90 per cent expressed interest in a service that would let them upload images to the PC. Surprisingly, many also said they’d have no issues paying for the service.

Ontela says this leaves the door open for carrier-based photo sharing services that could deliver images to the PC, as well as popular photo sharing Websites like Windows Live Spaces, Facebook, Snapfish and Flickr. Although 87 per cent said they would want to upload camera phone pictures to a photo sharing Website, there was no single destination unanimously selected.

Still, Ontela discovered that mobile phone data feature usage remains low outside of standard text messaging: over 80 per cent of those surveyed said they don’t use MMS or Internet browsing; and two-thirds noted that they had never purchased games or photo wallpapers for their handsets. Nearly half of respondents claimed that camera functionality was not part of the buying decision for their current handset, but 85 per cent said they’d prefer that their next phone include a camera.

The survey was conducted online, and consisted primarily of respondents between the ages of 18-49. The sample was representative of a wide range of income and education levels and demographics.

Translate This

We are going GLOBAL quicker than expected.
We need local translators for our ClickOVA.com platform.
If you are interested in working with ClickOVA locally and promote our technology, please contact us at info@clickova.com
If you are only interested in the translation job, same email!

Ken Rutkowski is super CONNECTED

Just like that. Ken Rutkowski, on April 26, 2007, talked about ClickOVA software with his 100,000+ listeners. It is true that if Paris Hilton would have used ClickOVA, her pictures stored on her Sidekick would have been saved at ClickOVA.com

Ken Rutkowski on KenRadio.com about ClickOVA here

Life’s blurred without camera phone

TIMES NEWS NETWORK
[ FRIDAY, MAY 04, 2007 12:21:27 PM]
Despite the palpable dependence on wireless, hype of convergence and the constant highlighting of the camera-in-mobile or walkman-in-mobile features, techno-dependency on either of these features is surely not life-impacting . More than 50% respondents agreed they would still get by in life without these features. Nevertheless, 32% respondents in the 18-25 age-group see a blurred life without camera and 29% in the same age-group felt life would be hard with a mobile phone sans music.

Nokia Phone Configurator

If you carry a Nokia device and do not ahve access to the Internet with it, don't worry, use this link and select your carrier. It is pretty easy.

Sony Ericsson GPRS Installation Site

If you need to install the GPRS settings on your Sony Ericsson device, Sony Ericsson offers today a site to push tyhe settings to your phone via OTA (Over The Air).
Use this link Select your device and
in Software and setup select Mobile Internet (WAP)

GPRS for T-Mobile

Sometimes the phone is not setup to access the web, therefore it is not possible if you don't have the proper setting to use ClickOVA. Remember, ClickOVA uses the GPRS channel to upload your media content to the Internet!
So if you are using T-Mobile, click on the following link to set up your phone with GPRS access:
http://tmobileus.wdsglobal.com/phonefirst

ClickOVA on Sony Ericsson K800i

3.2 megapixel and a beautiful design. I use the K800i for a while now and love to see my media content uplaoded on ClickOVA.com instantly. Although you cannot take pictures while uploading your content on the K750i, this operation is allowed on the K800i.

1. Before the installation
The certificates on the K800i are not properly set up. Before you install ClickOVA on your device check the following:

Settings / General / Security / Certificates / Java certificates / Thawte Premium Server CA / Status / Active

Then you need to allow connectivity to install the application
Settings / Connectivity / Internet Settings
a. Settings for Java
Select your GPRS operator
b. Internet Profile
Select your GPRS operator

2. The installation
Then and as always to install the application just go to http://m.clickova.com.

3. After the installation
Once the application is installed, there is something to do on the phone to avoid the security pop-up messages.
File manager / Applications / Select ClickOVA and click More / Permissions
c. Internet access
Never ask
d. Automatic start
Never ask
e. Read user data
Never ask
You are now ready to go!

ClickOVA on Nokia N95

I just installed ClickOVA on my N95 and it rocks.

As usual to install the application just go to http://m.clickova.com.
Once the application is installed, there is something to do on the phone to avoid the security pop-up messages.

Go to Tools - App mgr - Select ClickOVA and click Open
-Network access: Always Allowed
-Application auto-start: Always Allowed
-Read user data: Always Allowed
and you are ready to use ClickOVA via GPRS or WIFI

At this time, since the number of 3G users is limited we decided NOT to allow upload of MP4 videos. Only 3gp files are uploaded. So if you want your videos to be uploaded on your cellspace(TM) at ClickOVA.com, just change the default format from MP4 to 3GP.

Last but not least, on this device your SMS are also uploaded to our platform as images. Don't ask why, we don't know but it is a cool surprise.

Because it is certified

At ClickOVA, we are taking security and usability very seriously. This is why our Java application is certified by a certification company. Thawte was our choice and it rocks! Thawte is a VeriSign company since 2000. Thank to the Java certified application the application is totally transparent to the user.

75% of UK mobile phones feature a camera

According to a survey by M:Metrics, the mobile market authority, over 50% of US mobile phone users now have a camera phone, representing a total of 106 million phones, while in the UK 75% of mobile phones have a camera.

The boom in camera phones has led to a fall in sales of mobile wallpaper and graphics, with consumers personalising their phones with photos taken on the device.

However camera phone technology has had a positive impact on overall operator data revenues, with consumers increasingly purchasing photo messaging bundles.