Get In Now, Yahoo Goin' Mobile Panelists Urge Marketers

by Tameka Kee, Wednesday, May 23, 2007 6:00 AM ET

VODAFONE IS SLATED TO LOWER the price barrier for mobile Web users in Europe this June--with flat fee pricing that will allow them to browse as much as they want from their phone, and create a wealth of opportunity for advertisers.

That announcement was one of a number of industry "tipping points" touted at the Yahoo "Goin' Mobile" Summit, and the message to marketers about the future of mobile advertising was loud and clear--get in now, and do it right!