Tuesday, March 20, 2007
ClickOVA in InformationWeek

The next presenter, Clickova, was the most interesting of the evening. Clickova is a combination Web/mobile application that uses a piece of Java software on a handset to automatically upload pictures and videos a user stores on their mobile phone to a Website. This way a user can access all the pics and videos they shoot from their camera phone through a Website where they can either download the content or send it to others through e-mail or share it with online services like Flickr. Clickova only needs a GPRS data connection to work and it automatically uploads a user's pics and videos.
My biggest question for Clickova is how they plan to stop someone like Flickr (or Kodak) which suddenly decides to offer a similar service. Right now, Clickova claims that it will not compete with Flickr and that it hopes to work with the company as a potential partner.
My other concern with Clickova is the carriers. In years past, carriers have tried to make it difficult for users to access pictures and videos from their camera phones. The carriers hope to force users to pay for services rather than let subscribers use mobile phones as free photo centers. If Clickova can't figure out a way to work with the carriers, it won't go very far.