29% of European Internet users regularly access the Web from their mobile phones compared to only 19% in the US according comScore. Of the countries examined, the highest mobile Web penetration is seen in both Germany and Italy (34% for each), followed by France with 28%, Spain with 26% and the UK with 24%. The US figure of 19% is the lowest of the set.
The study found Nokia to be the leading brand of phone for those who regularly access the mobile Web across five of the six countries examined, capturing share ranging from 50% in Italy to 22% in France. Only in the U.S., where Motorola has the greatest share (26%), is Nokia pushed into second place, with a 17% share.
Major online portal sites represent the most popular online destinations among mobile Web surfers, with Google, Yahoo! and MSN leading the way. However, the mobile Web sites set up by the phone operators, such as Vodafone, o2 and T-Mobile, are also proving attractive to mobile Web surfers, particularly in Europe.
Three-quarters of American mobile Web surfers access content from the leading online portals such as Google, Yahoo! and MSN compared to only 30% of Europeans. In Europe, the mobile Internet appears to mirror the dynamics of the fixed Internet. Google remains strong but the other U.S.-based portals achieve much lower penetration, facing stiff competition from local competitors--in this case the mobile providers-- who have the structural advantage of a degree of control over the access point and interface from the mobile phone.
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Mobile Usage Statistics
11% of mobile phones can display video
11.4 mln fixed mobile convergence users in China by 2010
127.83 mln mobile subscribers in India
148 mln EDGE handsets to ship in 2006
15-17% of Americans and Canadians use more than one mobile phone
24 mln Americans to pay for TV on mobile screens by 2010
24% of US mobile subscribers are business subscribers
25% of WCMDA handsets to have GPS in 2008
4 bln mobile subscribers worldwide by 2010
4.72 bln wireless 411 calls by 2007
41.4 mln mobile phones to sell in Middle East in 2006
431 mln plus mobile subscribers in China
47% of mobile customers to pay for PNAV and LBS
48 mln ultra low cost mobile phones to ship in 2007
51% of North American subscribers use GSM
59% of all mobile gamers are women
78% of mobile subscribers in Asia-Pacific are in China, India or Korea
85% of vacationers will take their cell phones with them
86% of US consumers are happy with their wireless service
African mobile market shows 61% YTY growth
An average 10-year-old will spend $30k on mobile services over lifetime
Average wireless bill up $11 over the past three years to $66
In 2012 40% of cell phones will incorporate touch screens
Location-based services in Europe to grow at 34% a year
Mobile penetration in Latin America at 48%
Mobile video to become a $6 bln industry by 2011
Top cell phone usage: Miami, Los Angeles, Detroit, El Paso and Las Vegas
