Tuesday, August 08, 2006

MMA Global - Camera Phone Statistics (The NPD Group)



Capturing photos with a camera phone is clearly a social affair. Snapping photos of family members outpaced all other types of photos taken at 84%. Spontaneous moments and friends were the next most popular photo subjects. Current camera phones lend themselves well to these types of close-up people shots, or spur-of-the-moment images.

The largest segment of camera phone users (32%) snapped a few photos each month. The next largest group (20%) took a photo a few times per week. So, while not frequent, usage was occasional – similar to digital camera users."

Monday, August 07, 2006

Worldwide Camera Phone Installed Base Tops 1.5 Billion in 2010, Says Lyra Research


Worldwide Camera Phone Installed Base Tops 1.5 Billion in 2010, Says Lyra Research

According to a new forecast by Lyra Research, the digital imaging authority (www.lyra.com), camera phones have now become the most prevalent image-capture devices in the world. The global installed base of camera phones has now surpassed that of film and digital cameras combined. Lyra estimates that the installed base of camera phones will reach approximately 850 million units in 2006, and this number is expected to grow to more than 1.5 billion units in 2010 (see figure).
Newton, MA (PRWEB) August 7, 2006 -- According to a new forecast by Lyra Research, the digital imaging authority (www.lyra.com), camera phones have now become the most prevalent image-capture devices in the world. The global installed base of camera phones has now surpassed that of film and digital cameras combined. Lyra estimates that the installed base of camera phones will reach approximately 850 million units in 2006, and this number is expected to grow to more than 1.5 billion units in 2010 (see figure: http://lyra6.lyra.com/unitymailimages/installed_base_of_camera_phones_thru_2010.jpg).

This camera phone market forecast is the latest addition to Lyra's Consumer Imaging Intelligence service. The complete forecast includes projections of camera phone unit shipments by sensor resolution and the numbers of images being captured, saved, and printed from this nascent class of devices.

'In less than five years since the very inception of this product category, camera phones have gone from nonexistent to predominant,' comments Steve Hoffenberg, Lyra's director of consumer imaging researc"